4 Free Tools that may help Social Media Marketers for Analytics

4 Free Tools that may help Social Media Marketers for Analytics

After so many changes in SEO world Online Marketers are using Social Media to promote their Products. Promoting content or a product on Social Media helps Social Marketers a lot because people who will like their product will recommend it to their friends or family members.

In a in-depth survey 79 percent of companies said that are or will use Social Media to promote their product but they are confused that what to do with it.

Through the use of these Social Media Analytic tools webmasters can analyze that what is working for them and what is not. For Example: If they have promoted or advertise one of their product or article on Facebook or Twitter. They can analyze that how much traffic they have earned from these Social Media websites for a specific product or article.

Here are some Social Media Analytics Tools that will help Social Marketers a lot to examine their Blog traffic for a specific product or article.

Google Analytics

Using a tool which most of you are already using is much better than engaging into a completely new thing which you guys even don’t know about. So, Using Google Analytics will help you a lot to identify that how much traffic you have gained from Facebook or Twitter and for which product or page.

Especially a new Social Reporting feature added by Google is a great way to explore the data of traffic from Social Media websites. Unfortunately, the Google analytics analyzing for Social media traffic is limited. It can inspect that how many people on Social Media are talking about your website or how many shares, likes and comments you have gained for your Website on a Social Media but it cannot tell you that how much traffic a specific content or product got from a Social Media website which is quite annoying. But still using this tool is very helpful and the best thing about it is that the tool is completely free.

SumAll

Marketing efforts of a normal marketer are divided into different platforms like Facebook, Twitter, Gplus, Linkedin and etc. SumAll allows you to do it by combing user’s Facebook, Twitter and Google Plus profiles into a single Dashboard and by giving an overall picture of how social media users are reacting about a specific product or post.

And if you don’t have time to open your Dashboard and inspect your Data, Don’t worry Summ all will send it to your inbox by sending an email to you.

It will tell you that how many Likes, Shares or comments a brand or post got in a particular period of time. These features are completely free however, a premium version is also available. You can purchase it to get the ultra services from SumAll.

Facebook Insights

Facebook is still the most popular Social Media website amongst all which makes it the most important platform for the promotion of any product or post. So, if you are a Facebook Marketer then using a tool which gives you a in-depth analytics is very necessary. Facebook Insights is available for Facebook Pages, So if you haven’t create a page yet create it now. Once your page is set you will find Insights at the top of your page. Insights aggregates data about the users that interact with your page and any information that isn’t publicly displayed by users isn’t available to businesses.

Through insights you will know that how many people have liked, shared, clicked and finally how many saw your page. By using this features you will be able to know that what most is most liked or enjoyed by your users.

Twitter Analytics

I really believe that the Twitter analytics are superior amongst all other Social Media analytics tools. Why? Because they give an in-depth analysis of your Page views and the best thing is that they will even tell you the amount of impression your tweet earned. Data for specific tweet is also available for its users. Twitter gives a bar graph that reveals how many impressions an account received over a 28-day period to allow users to see when activity peaked.

For this specific 28 days you will be able to know that how many times your tweet was Favorited and retweeted. And the best thing is that if you have invested for promotion of your tweet then you will also be able to find impressions, engagement and engagement rate for each of those posts. This will help a marketer a lot to find out that whether his investment is paying off or not.

Conclusion

So as if you are an Online Marketer or you own a firm then promoting your product or brand on Social Media will help you a lot in finding new buyers and to inspect that your investment is paying off or not use these tools. 

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