How to find trending topics that will increase your readership?
For a success of a Blog you need to tell your readers what they want to hear. You can’t dictate them nor you can force them to read what you want to share with them. Remember it is the readers who are the biggest asset for the success of a Blog and to make your readers permanent you need to make them happy.
To make them happy you need to answer each and every query of your every single reader. Sometimes when similar questions regarding a same topic are being asked by your readers and you can’t answer all of them then you need to solve all of their problems by just making a new post.
Solving the problems of people can also help you to gain more readers for your Blog which can be later converted into your Blog subscribers. All you need to do is to search for the latest and top trending stories on internet or find some commonly asked questions on internet, The next thing will be to publish something new which relates to the top trending story and if you are willing to solve people’s problems then search for the most asked questions and answer them into a Blog post.
Next thing will be to reach your audience and you need to tell them about your content. They will catch up with your Blog to find out that whether you have the solution or not.
For Example Matthew Woodward a famous Blogger from United Kingdom become so popular on internet in just a few months by a series of posts which he published about tiered link building .
At that time when he posted the whole series about tiered link building, people were so curious to find out that what is tiered link building. Since no one knew that what is that new phenomena, the people who had a little know how of this topic were highly cheered by the people all around the internet.
Matthew grab up the opportunity and made a few posts about link building one after one. He also shared his content on Forums, Social Media, Reddit and on different Blogs which helped him to gather a large audience which was the major reason behind his blog success.
He fertilizes the traffic he was gaining because of his articles series about link building and converted his readers into subscribers which insured that the visitors who were coming in the shape of referral traffic will now become direct traffic in future.
Read this: To know how to increase your Blog Subscribers list
Since the idea has been very cleared to everyone now. But for those who still aren’t very sure of what I am talking about, I will like to clear in some of these words:
The idea is to first know that what people want and then we will write quality articles which will solve their problems. The next thing will be to share the content on relevant forums, social media pages, article directories and on relevant niche Blogs.
I believe that these words were pretty enough to describe that what idea or plan we are going to follow to increase our readership.
Now when the idea is very clear to everyone, we will start talking about those tricks from which we can get our audience queries and problems. Meaning that we will find a topic for our next Blog post which will get our readers applause.
How to Find People’s Problems?
To get a relevant topic you need to interact with your audience and you must figure out that what content they are demanding. But since we are assuming that your Blog is very new, we have to implement some new tricks which will make sure that you get a decent amount of traffic to your Blog even in the very start of your Blog.
So the idea is to find our reader’s problems and to do this we will use these platforms:
Google Trends
Yet the most relevant and reliable source to know that what are people searching the most on Search Engines. By using this free tool you can know that what content or story or query is attracting the internet users the most.
To use this tool visit Google .com/trends, Select your country from the menu and get your keyword.
As you can see that Google trends will show the most search keywords on Google and Youtube. If any of these search queries is related to your Blog’s niche then it is the best time to write about it.
BuzzFeed
Buzzfeed is another great tool to monitor that what people are searching for. BuzzFeed actually tracks all its site data and tell their users that what are the most trending topics. You can visit their “trending page” to find out that what people are most attracted towards?
The URL of their page what I call trend page is buzzfeed .com/trending and it will look like this:
Blogging Communities
If your Blog is related to a niche which is related to Blogging, SEO, WordPress or any other field which relates to Blogging then you may join some Blogging communities to find out that what other Bloggers are writing about.
Read this :To know about my recommended 5 Blogging Communities
Follow bloggers who have great following and track their last 5 posts. Find out that what topics they were covering and how you can make a better content from them but make sure that the topic is still in the search roll.
Follow your competitors
Since your competitors are more old than you in the content market therefore they understand the market situation better than you. They also do some efforts on their behalf to figure out that what people are looking for hence following your competitors will make it easier for you to understand that what people are searching for.
Just follow them and make a better post than them and share it with the internet users everywhere you can but make sure that the platforms where you are sharing your content are relevant to your niche.
Follow Market Influencers
Market Influencers are people who can change the tend of the people because they have large following and their words are taken seriously by their readers.
It is not necessary that a Market Influencer will own a Blog. Some people who just share other people content can also grab readers attraction because people know that this man will share the right content which we are looking for.
For an example I will like to mention AJ Ghergich an influencer of SEO industry. He does not own a Blog neither he is an author on any Blog but still people follow him because he shares quality posts for weeks and months.
These influencers only share content which was able to get reader attraction and a decent amount of shares. Or I should say they only share content which people are looking for. So by following this kind of people you will be able to know that what is internet audience looking for.
As you can see he has 45.8K followers which means that his words have value. I am following him for about two months and he has always shared quality articles who had great response.
So choose your next Online Guru and follow him. Track the last 5 articles he has shared and ask yourself that which content can you modify more better than the original author.
I am not asking you to copy his phrases and sentences and to paste them on your post. I am asking you to search for a content which you believe that could be written more brilliantly.
Follow Linkedin Groups
Linkedin is the world’s largest professional network which has CEOs, employers, employs and self employers all at one platform.
You can search for jobs there. If you own a company and you need skilled employs for your company then Linkedin is the best platform to find them online.
Since we are not looking to integrate with entrepreneurs neither with people who are is search of a job. Our goal is to get a topic for our next Blog post.
For this purpose we will join a few groups on Linkedin who are related to our niche:
Follow Google Plus Communities
Since Google plus is one of the top growing Social Media websites on internet, we can also take our chance to get some leads from here.
If you have a Google+ account then you would had found that there are already a ton of Groups and Communities about Blogging and other niches which are related to Blogging somehow.
For Example SEO, Content Marketing and many other factors which are related to Blogging niche. And all of these groups are very familiar in Bloggers and people who are related to it.
Every successful blogger has a good social following on Google+ because they want to enhance their chance of getting traffic from GPlus.
But not just traffic is the only reason behind Gplus popularity in Bloggers, Every single +1 and Google share will also build a high quality backlink for your Blog.
Well if we come back to our topic we will start from where we left.
Since we are searching different websites to get internet users problems and queries to solve them on our post, we will also search Google+ groups to find out that what people want to read and what is trending on GPlus.
To do this we will join different communities on Google+ to know people queries and trending topics: